DocumentationExperience PlatformDestinations Guide

Activate audiences to streaming destinations

Last update: August 5, 2026

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IMPORTANT
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Overview overview

This article explains the workflow required to activate audiences in Adobe Experience Platform streaming destinations.

Prerequisites prerequisites

To activate audiences to destinations, you must have successfully connected to a destination. If you haven’t done so already, go to the destinations catalog, browse the supported destinations, and configure the destination that you want to use.

Select your destination select-destination

  1. Go to Connections > Destinations, select the Catalog tab, then select Activate audiences on the card corresponding to the destination where you want to activate your audiences.

    Destination Catalog tab with the Activate audiences control highlighted on a destination card. {modal="regular"}

  2. (Optional) Use the search box to find a destination connection by name, or use the filters to narrow down the results based on your preferred criteria. Select Hide filters to collapse the filters panel.

  3. Select the checkbox next to the destination connection that you want to use to activate your audiences, then select Next.

    Search box and filters panel highlighted above and beside the list of destination connections, with a destination connection selected in the Select destination step. {modal="regular"}

  4. Move to the next section to select your audiences.

Select your audiences select-audiences

To select the audiences that you want to activate to the destination, use the checkboxes to the left of the audience names, then select Next.

Use the search box to find an audience by name, or use the filters to narrow down the results by evaluation type (edge, streaming, or batch), namespace origin, or tags. Select Hide filters to collapse the filters panel.

TIP
You can filter by the same tags you use on the audience browse screen. Any tags you added to an audience there carry over to this screen.

Search box and filters panel highlighted above and beside the list of audiences, with the checkbox for one audience selected and the Next button highlighted. {modal="regular"}

You can select from multiple types of audiences, depending on their origin:

  • Segmentation Service: Audiences generated within Experience Platform by the Segmentation Service. See the segmentation documentation for more details.
  • Custom upload: Audiences generated outside of Experience Platform, and uploaded into Experience Platform as CSV files. To learn more about external audiences, see the documentation on importing an audience.
  • Other types of audiences, originating from other Adobe solutions, such as Audience Manager.

Map attributes and identities mapping

IMPORTANT
This step only applies to some audience streaming destinations. If your destination does not have a Mapping step, skip to audience scheduling.
When activating audiences to streaming destinations, you must also map at least one target identity namespace, in addition to target profile attributes. Otherwise, the audiences will not be activated to the destination platform.
Mapping page showing a mandatory identity namespace mapping already present between IdentityMap: Email and Identity: email_lc_sha256. {modal="regular"}

Some audience streaming destinations require you to select source attributes or identity namespaces to map as target identities in the destination.

  1. In the Mapping page, select Add new mapping.

    Add new mapping control highlighted above the existing identity mapping. {modal="regular"}

  2. Select the arrow to the right of the Source field entry.

    Select source field arrow highlighted next to an empty source field entry. {modal="regular"}

  3. In the Select source field page, use the Select attributes or the Select identity namespace options to switch between the two categories of available source fields. From the available XDM profile attributes and identity namespaces, select the ones that you want to map to the destination, then choose Select.

    Use the search box to filter the source fields. Search matches partial, case-insensitive text, and works for profile attributes as well as standard Adobe and custom identity namespaces.

    Use the Show only fields with data toggle to only display schema fields populated with values. By default, only populated schema fields are shown.

    Use the Show display names for fields toggle to display the friendly names for fields, instead of the schema field names.

    Select source field page showing the Select attributes and Select identity namespace toggle, the search box, the display toggles, and a selected source field. {modal="regular"}

  4. Select the button to the right of the Target field entry.

    Select target field button highlighted next to an empty target field entry. {modal="regular"}

  5. In the Select target field page, select the target identity namespace that you want to map the source field to, and choose Select.

    Select target field page showing the search box, a selected target field, and the Save button. {modal="regular"}

  6. To add more mappings, repeat steps 1 to 5.

Apply transformation apply-transformation

When you are mapping unhashed source attributes to target attributes that the destination expects to be hashed (for example: email_lc_sha256 or phone_sha256), check the Apply transformation option to have Adobe Experience Platform automatically hash the source attributes on activation.

Apply transformation control highlighted in the Identity mapping step. {modal="regular"}

Schedule audience export scheduling

By default, New audiences is selected on the Audience schedule page, showing only the audiences you selected in the current activation flow. Select Activated audiences to see the audiences already activated to this destination from previous activation flows.

New audiences and Activated audiences toggle highlighted above the audience schedule table. {modal="regular"}

  1. On the Audience schedule page, select an audience to open its schedule panel, then use the Start date and End date fields to configure the time interval for sending data to your destination.

    Audience row selected, opening a schedule panel with the Start date and End date fields highlighted. {modal="regular"}

    • Some destinations require you to select the Origin of audience for each audience, using the drop-down menu underneath the date fields. If your destination does not include this field, skip this step.

      Origin of audience field highlighted with its drop-down menu open, showing the Directly from customers, Customers and partners, and Directly from partners options. {modal="regular"}

    • Some destinations require you to manually map Experience Platform audiences to their counterpart in the target destination. To do this, select each audience, then enter the corresponding audience ID from the destination platform in the Mapping ID field. If your destination does not include this field, skip this step.

      Mapping ID field highlighted in the audience schedule panel. {modal="regular"}

    • Some destinations require you to enter an App ID when activating IDFA or GAID audiences. If your destination does not include this field, skip this step.

      App ID field highlighted in the audience schedule panel. {modal="regular"}

  2. Select Next to go to the Review page.

Review review

On the Review page, you can see a summary of your selection. Select Cancel to break up the flow, Back to modify your settings, or Finish to confirm your selection and start sending data to the destination.

Connection and audience summary cards highlighted in the review step. {modal="regular"}

If your organization purchased Adobe Healthcare Shield or Adobe Privacy & Security Shield, select View applicable consent policies to see which consent policies are applied and how many profiles are included in the activation as a result of them. Read about consent policy evaluation for more information.

Data usage policy checks data-usage-policy-checks

In the Review step, Experience Platform also checks for any data usage policy violations. Shown below is an example where a policy is violated. You cannot complete the audience activation workflow until you have resolved the violation. For information on how to resolve policy violations, read about data usage policy violations in the data governance documentation section.

An example of a data policy violation shown in the activation workflow.

Filter audiences filter-audiences

By default, New audiences is selected, showing only the audiences you selected in the current activation flow. Select Activated audiences to see the audiences already activated to this destination from previous activation flows. Select the Toggle columns icon to choose which table columns you want to see.

New audiences and Activated audiences toggle and the Toggle columns icon highlighted above the audience table in the review step. {modal="regular"}

If you are satisfied with your selection and no policy violations have been detected, select Finish to confirm your selection and start sending data to the destination.

Verify audience activation verify

Check the destination monitoring documentation for detailed information on how to monitor the flow of data to your destinations.

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