Settings for Connected TV Reach Plans

Last update: July 29, 2024

CREATED FOR:

  • User
ParameterDescriptionRequired?
NameThe name to identify your plan.Yes
AdvertiserThe specific advertiser in the account for which the plan is being created.Yes
Media TypeThe type of media to include in the plan.

Currently, only Connected TV is available.		Yes
Date RangeThe start and end dates for the plan.

The start date can’t be before the current date. The date range can’t be greater than 90 days.		Yes
Goal TypeThe type of goal (such as Budget) to consider for the plan.

Currently, only Budget is available.		Yes
Goal ValueThe goal value for the forecast. For more accurate forecast results, use a value > 5000 USD.Yes
Max BidThe maximum amount to pay for 1000 impressions. If the Connected TV media type is selected, enter a value of at least 10 USD.Yes
Frequency CapThe number of times a unique household should be served ads.

When you implement a plan and must create multiple placements, apply the frequency cap setting at the package level, not the placement level, to ensure proper delivery.		Yes
Geo-Targeting

Locations to include or exclude as targets. Options include:

  • Countries, cities, states: Click the Country/State/City tab; select whether the area is a Country, State, or City; optionally expand any location to view its subcomponents, and then click Include or Exclude next to the location.

  • Designated market areas (DMAs) in the United States: Click the DMA tab; optionally expand any state to view its DMAs, and then click Include or Exclude next to the location.

  • Postal codes: You can either:

    • Click the Search postal code tab, select the country, enter the full city name or letters contained within the city name and then press the [Enter] key, click the correct city name to view all zip codes for the city, click the correct zip code, and then click Include or Exclude.
    • Click the Paste postal code tab, select the country, enter or paste comma-separated values, and then click Include All or Exclude All.
Yes
Inventory TargetingInventory sources to include or exclude as targets. Select at least one feed or source.Yes
Site/App TargetingWebsites and apps to include or exclude as targets. Enter one URL per line, and then click Include All or Exclude All.No
Audience TargetingAudiences to include or exclude as targets.No
Ad durationThe duration of ads to consider for the plan.No
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