View Tracking Pixels for a Segment

  1. In the main menu, click Audiences > Segments.

  2. Hold the cursor over the segment row and click Get Pixel.

    • The page view tracking tag, which tracks desktop and mobile visitors to a webpage, is labeled “Desktop or mobile websites.” For segments that track ID5 IDs, replace ID5_PARTNER_ID in the copied tag with the partner ID that ID5 assigned to your organization when it signed an agreement with ID5. If you don’t know your partner ID, contact your Adobe Account Team.

      Add the tag to the pages whose views you want to track.

    • (Custom segments only) The impression tracking tag, which tracks users exposed to an ad unit on desktop, mobile, or CTV devices, is labeled “Desktop or mobile ads.” Add the tag to the ads whose views you want to track; you can optionally add the tag to a placement to attach it by default to all ads associated with the placement.

Once a tracking tag is implemented, you can use the segment in the audience targets or exclusions for any placement.

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