Audience Settings

Third Party Segments

(Optional) Any standard segment that is available through the Adobe Advertising third-party data taxonomy, to include in the audience configuration.

First Party Segments

(Optional) Any first-party segments imported and/or custom segments imported for the account, to include in the audience configuration.

Adobe Segments

(Optional) Any Adobe Real-Time Customer Data Platform, Adobe Analytics, or Adobe Audience Manager segments to include in the audience configuration.

Custom Segments

(Optional) Any user-created segments, which are captured using custom DSP segment pixels, to include in the audience configuration. This can include standard custom segments and CCPA opt-out-of-sale segments.

Saved Audiences

(Optional) Any existing audiences built in Audience Library to include in the audience configuration.