Audience Settings
Third Party Segments
(Optional) Any standard segment that is available through the Adobe Advertising third-party data taxonomy, to include in the audience configuration.
First Party Segments
(Optional) Any first-party segments imported and/or custom segments imported for the account, to include in the audience configuration.
NOTE
(Advertisers for whom DSP converts hashed email IDs to LiveRamp RampID segments) First-party RampID segments that aren’t attached to an active, scheduled, or paused placement are now paused. The segment is noted in the segment list as “Auto paused.”
Adobe Segments
(Optional) Any Adobe Real-Time CDP, Adobe Analytics, or Adobe Audience Manager segments to include in the audience configuration.
Custom Segments
(Optional) Any user-created segments, which are captured using custom DSP segment pixels, to include in the audience configuration. This can include standard custom segments and CCPA opt-out-of-sale segments.
Saved Audiences
(Optional) Any existing audiences built in Audience Library to include in the audience configuration.
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