Create a reusable audience

In the main menu, click Audiences > All Audiences.

Above the data table, click Create.

In the New Audience settings:

1. Enter a unique Audience Name.

2. (Optional) Deselect the option to Share with all advertisers in my account.

   When you share an audience, the audience becomes available as a target or exclusion to all advertisers within the account. However, the individual segments in the audience are available only to users to which the segments are shared. For example, if you share an audience containing Adobe Analytics segments with an advertiser who isn’t mapped to the same Analytics account, then the segment isn’t previewed in that audience for that advertiser. Only the segments available to that advertiser are previewed in the audience.

3. Click Save.

Click the Switch to manual mode button in the right panel.

The AI option is the default.

Build the audience:

• To manually create the segment logic, using segments available on the Third Party Segments, First Party Segments, Adobe Segments, Custom Segments, and Saved Audiences tabs, do the following.

  • (Optional) Search for a segment name, description, or path.

    Search results include segments based on the exact terms you use. When you enter multiple terms, all of the terms must be found for a segment.

  • To add the first segment, locate the segment in the left panel, and select the check box next to the segment name.

  • To add a segment to an existing segment group:

    1. Click the segment group in the right panel.

    2. (Optional) Change the group logic to Include Any, Include All, or Exclude All, as needed.

       Exclude All isn’t available to the first segment group. For an audience that includes only exclusions, build this audience as Include Any and then, within a placement, select that audience from the Excluded Audiences menu.

    3. Locate the new segment in the left panel, and select the check box next to the segment name.

       The segment group is automatically updated with the new segment.

  • To add a new segment group:

    1. Click + New Group in the right panel.

       1. (Optional) Change the logic between the previous group and the new group to And or Or, as needed.

       2. Locate the segments for the new group in the left panel, and select the check boxes next to the segment names.

       3. (Optional) Change the group logic to Include Any, Include All, or Exclude All, as needed.

• To use segment logic from an existing audience:

  1. Copy the segment logic from the existing audience in any of the following ways:

     • In the All Audiences view, hold the cursor over the audience row, and then click More > Copy to Clipboard.

     • In the settings for the existing audience, at the top of the segment logic panel, click More > Copy to Clipboard.

     • In a text editor, manually create the segment logic using alphanumeric segment IDs and Boolean syntax, and copy it to your clipboard.

  2. Click paste in an audience rule to begin building, paste the existing segment logic into the input field, and then click Apply.

     note
     NOTE
     If the audience already includes any segment logic, pasting in new segment logic overwrites the existing logic.

Click Create.

In the main menu, click Audiences > All Audiences.

Above the data table, click Create.

In the New Audience settings:

1. Enter a unique Audience Name.

2. (Optional) Deselect the option to Share with all advertisers in my account.

   When you share an audience, the audience becomes available as a target or exclusion to all advertisers within the account. However, the individual segments in the audience are available only to users to which the segments are shared. For example, if you share an audience containing Adobe Analytics segments with an advertiser who isn’t mapped to the same Analytics account, then the segment isn’t previewed in that audience for that advertiser. Only the segments available to that advertiser are previewed in the audience.

3. Click Save.

Build the audience:

1. Enter one or more prompts to describe the audience characteristics you want to include and exclude. To submit each prompt, click .

   For more information, see “Writing prompts” and “Best practices for creating an audience brief.”

   When applicable, the agent suggests additional segment filters to help you create a more effective audience brief. You can accept or reject the suggestions.

   As the audience agent finds relevent segments, it creates a Boolean audience expression based on your criteria. It also asks for your approval before looking for matching segments to assemble the audience. You can optionally ignore the request and continue to specify additional audience criteria instead.

2. When the audience agent presents an audience expression that adequately describes your audience, tell the audience agent to proceed with assembling the audience.

   You can enter “proceed,” “okay,” “ok,” “yes”, or another similar word. The agent lists all suggested segments for each trait (such as “Parents”). Expand any trait to see details about the individual segments suggested for that trait.

3. (If necessary) Specify additional criteria. When the audience agent presents an audience expression that meets all of your criteria, tell the audience agent to proceed with assembling the audience.

   To assemble the audience, enter “proceed,” “okay,” “ok,” “yes”, or another similar word. The agent lists all suggested segments for each trait (such as “Parents”). Expand any trait to see details about the individual segments suggested for that trait.

When you’re satified with the assembled audience, click Create to create the specified audience.