DocumentationAnalytics

Show type

Last update: May 12, 2026

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This page covers the Show type reporting dimension. See Show type for how to collect this variable.

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The Show type dimension reports the content format using a string integer code. Use it to separate full-program viewing from short-form content like trailers and clips when measuring engagement.

How this dimension is populated

Show type is set by the player at session start.

Reporting system
Source
Adobe Analytics
Automatically collected from context data a.media.type when Video Metadata is enabled.
Customer Journey Analytics
mediaReporting.sessionDetails.showType
Data feeds
videoshowtype, post_videoshowtype

Dimension items

Value
Description
0
Full episode
1
Preview or trailer
2
Clip
3
Other

The values are reported as strings. Custom values are accepted but will not roll up into the four built-in buckets.

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