DocumentationAnalyticsStreaming media services guide

MVPD

Last update: May 15, 2026

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This page covers the MVPD reporting dimension. See MVPD for how to collect this variable.

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The MVPD (multichannel video programming distributor) dimension reports the provider through which the user authenticated via Adobe Pass (for example, "Comcast" or "DirecTV"). Use it to break out engagement by authentication provider.

How this dimension is populated

MVPD is set by the player at session start when the content is gated behind Adobe Pass.

Reporting system
Source
Adobe Analytics
Automatically collected from context data a.media.pass.mvpd when Video Metadata is enabled.
Customer Journey Analytics
mediaReporting.sessionDetails.mvpd
Data feeds
videomvpd, post_videomvpd
Audience Manager
c_contextdata.a.media.pass.mvpd

Dimension items

Each item is the literal MVPD name reported at session start. Use the canonical Adobe Pass MVPD identifier per provider so data rolls up to a single line item per provider.

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