DocumentationAnalyticsStreaming media services guide

Creative ID

Last update: May 28, 2026

CREATED FOR:

  • Developer

This page covers data collection for the Creative ID variable. See Creative ID for the corresponding reporting dimension.

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The creative ID variable identifies the specific ad creative. Any string value (typically a creative ID from your ad-server platform) is acceptable.

Property
Value
Context data variable
a.media.ad.creative
XDM collection field
xdm.mediaCollection.advertisingDetails.creativeID
Audience Manager trait
c_contextdata.a.media.ad.creative
Required
No
Sent with
Ad start, ad close
Web SDK

Set creativeID inside xdm.mediaCollection.advertisingDetails when calling sendEvent:

code language-javascript 
alloy("sendEvent", {
  xdm: {
    eventType: "media.adStart",
    mediaCollection: {
      advertisingDetails: {
        name: "ad-2125",
        creativeID: "creative-987"
      },
      sessionID: "{sid}",
      playhead: 0
    }
  }
});
iOS

Pass the creative ID as a metadata key in the HashMap argument to trackEvent(AdStart). Use MediaConstants.AdMetadataKeys.CREATIVE_ID.

code language-swift 
var metadata: [String: String] = [:]
metadata[MediaConstants.AdMetadataKeys.CREATIVE_ID] = "creative-987"

tracker.trackEvent(event: MediaEvent.AdStart, info: adObject, metadata: metadata)
Android

Pass the creative ID as a metadata key in the HashMap argument to trackEvent(AdStart). Use MediaConstants.AdMetadataKeys.CREATIVE_ID.

code language-kotlin 
val metadata = HashMap<String, String>()
metadata[MediaConstants.AdMetadataKeys.CREATIVE_ID] = "creative-987"

tracker.trackEvent(Media.Event.AdStart, adObject, metadata)
Roku

Set creativeID inside xdm.mediaCollection.advertisingDetails when calling sendMediaEvent for media.adStart:

code language-brightscript 
m.aepSdk.sendMediaEvent({
    "xdm": {
        "eventType": "media.adStart",
        "mediaCollection": {
            "advertisingDetails": {
                "name": "ad-2125",
                "creativeID": "creative-987"
            },
            "playhead": 0
        }
    }
})
Media Edge API

Call the adStart endpoint with creativeID inside xdm.mediaCollection.advertisingDetails:

code language-json 
{
  "events": [{
    "xdm": {
      "eventType": "media.adStart",
      "mediaCollection": {
        "advertisingDetails": {
          "name": "ad-2125",
          "length": 15,
          "playerName": "Freewheel",
          "podPosition": 0,
          "creativeID": "creative-987"
        },
        "sessionID": "{sid}",
        "playhead": 0
      }
    }
  }]
}

Legacy implementation types (Analytics-only)

Media SDK JS 3.x

Pass the creative ID in the contextData object using ADB.Media.AdMetadataKeys.CreativeId:

code language-javascript 
var contextData = {};
contextData[ADB.Media.AdMetadataKeys.CreativeId] = "creative-987";

tracker.trackEvent(ADB.Media.Event.AdStart, adInfo, contextData);
Chromecast

Set the creative ID using ADBMobile.media.AdMetadataKeys.CREATIVE_ID in the standard ad metadata object:

code language-javascript 
var adInfo = ADBMobile.media.createAdObject("Ford F-150", "ad-2125", 1, 30);
var standardAdMetadata = {};
standardAdMetadata[ADBMobile.media.AdMetadataKeys.CREATIVE_ID] = "creative-987";
adInfo[ADBMobile.media.MediaObjectKey.StandardAdMetadata] = standardAdMetadata;
ADBMobile.media.trackEvent(ADBMobile.media.Event.AdStart, adInfo, null);
Media Collection API

Include media.ad.creativeId in the params object:

code language-json 
{
  "playerTime": { "playhead": 0, "ts": 1699523820000 },
  "eventType": "adStart",
  "params": {
    "media.ad.creativeId": "creative-987"
  }
}

See the Media Collection API events reference for the full request structure.

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