Documentation Experience Platform Data Collection

`sendEvent`

Last update: Thu Sep 11 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

Topics:
Data Collection

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Developer

The sendEvent command is the primary way to send data to Adobe. Its response object is the primary way to retrieve personalized content, identities, and audience destinations. Use the xdm object to send data that maps to your Adobe Experience Platform schema. Use the data object to send non-XDM data. The payload when sending data to Adobe has a maximum limit of 64 KB.

Run the sendEvent command when calling your configured instance of the Web SDK. Make sure that you call the configure command before calling the sendEvent command.

alloy("sendEvent", {
  data: dataObject,
  documentUnloading: false,
  edgeConfigOverrides: { datastreamId: "0dada9f4-fa94-4c9c-8aaf-fdbac6c56287" },
  personalization: { decisionScopes: ["hero-banner"]},
  renderDecisions: true,
  type: "commerce.purchases",
  xdm: adobeDataLayer.getState(reference)
});

Response object

If you decide to handle responses with this command, the following properties are available in the response object:

propositions: An array of propositions returned by the Edge Network. Propositions that are automatically rendered include the flag renderAttempted set to true.
inferences: An array of inference objects, which contain machine learning information about this user.
destinations: An array of destination objects returned by the Edge Network.

Send event using the Web SDK tag extension

The Web SDK tag extension equivalent of this command is the Send event action.

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