Advertising Details Collection data type

Advertising Details Collection is a standard Experience Data Model (XDM) data type that captures key attributes related to advertisements. It includes information such as the ad ID, advertiser and campaign IDs, length, position within a sequence, details about the player rendering the ad, and so on. You can use this data type to track and analyze various aspects of ad performance and engagement, and provide insights into how audiences interact with and respond to different advertisements. This information you provide is used to track your streaming data.

Select to display a diagram of the Advertising Details Collection data type.
A diagram of the Advertising Details Collection data type.
NOTE
Each display name contains a link to further information on its audio and video parameters. The linked pages contain details on the video ad data collected by Adobe, implementation values, network parameters, reporting, and important considerations.
Display name
Property
Data type
Required
Description
Ad Advertiser
advertiser
string
No
The company or brand whose product is featured in the ad.
Ad Campaign
campaignID
string
No
The ID of the ad campaign.
Ad Creative ID
creativeID
string
No
The ID of the ad creative.
Ad Creative URL
creativeURL
string
No
The URL of the ad creative.
Ad In Pod Position (Ad Start)
podPosition
integer
Yes
The index of the ad inside the parent ad start, for example, the first ad has index 0 and the second ad has index 1.
Ad Length Or Duration
length
integer
Yes
The length of video ad in seconds.
Ad Name
friendlyName
string
Yes
The human readable name of the ad. In reporting, “Ad Name” is the classification and “Ad Name (variable)” is the eVar.
Ad Placement ID
placementID
string
No
The placement ID of the ad.
Ad Player Name
playerName
string
Yes
The name of the player responsible for rendering the ad.
Ad Site ID
siteID
string
No
The ID of the ad site.
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