Advertising Details Collection data type
Advertising Details Collection is a standard Experience Data Model (XDM) data type that captures key attributes related to advertisements. It includes information such as the ad ID, advertiser and campaign IDs, length, position within a sequence, details about the player rendering the ad, and so on. You can use this data type to track and analyze various aspects of ad performance and engagement, and provide insights into how audiences interact with and respond to different advertisements. This information you provide is used to track your streaming data.
| Display name | Property | Data type | Required | Description |
|-----------------------------------------------------------------------------------------------------------------------------------------------------------------|-----------------|-----------|----------------------------------------------------------------------------------------------------------------------------------|
| Ad Advertiser | advertiser | string | No | The company or brand whose product is featured in the ad. |
| Ad Campaign | campaignID | string | No | The ID of the ad campaign. |
| Ad Creative ID | creativeID | string | No | The ID of the ad creative. |
| Ad Creative URL | creativeURL | string | No | The URL of the ad creative. |
| Ad In Pod Position (Ad Start) | podPosition | integer| Yes | The index of the ad inside the parent ad start, for example, the first ad has index 0 and the second ad has index 1. |
| Ad Length Or Duration | length | integer | Yes | The length of video ad in seconds. |
| Ad Name | friendlyName| string | Yes | The human readable name of the ad. In reporting, “Ad Name” is the classification and “Ad Name (variable)” is the eVar. |
| Ad Placement ID | placementID | string | No | The placement ID of the ad. |
| Ad Player Name | playerName | string | Yes | The name of the player responsible for rendering the ad. |
| Ad Site ID | siteID | string | No | The ID of the ad site. |