Advertising Details Collection data type

Advertising Details Collection is a standard Experience Data Model (XDM) data type that captures key attributes related to advertisements. It includes information such as the ad ID, advertiser and campaign IDs, length, position within a sequence, details about the player rendering the ad, and so on. You can use this data type to track and analyze various aspects of ad performance and engagement, and provide insights into how audiences interact with and respond to different advertisements.

Select to display a diagram of the Advertising Details Collection data type.

Each display name contains a link to further information on its implementation variable. The linked pages contain details on the data collected by Adobe, implementation values, network parameters, and important considerations.