DocumentationAnalyticsStreaming media services guide

Station

Last update: May 15, 2026

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This page covers the Station reporting dimension. See Station for how to collect this variable.

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The Station dimension reports the radio station name or ID broadcasting the audio content (for example, "NPR" or "WXYZ-FM"). Use it to compare engagement across stations in a syndicated network.

How this dimension is populated

Station is set by the player at session start for audio content.

Reporting system
Source
Adobe Analytics
Automatically collected from context data a.media.station when Audio Metadata is enabled.
Customer Journey Analytics
mediaReporting.sessionDetails.station
Data feeds
videoaudiostation
Audience Manager
c_contextdata.a.media.station

Dimension items

Each item is the literal station name or ID reported at session start. Use a single canonical identifier per station so engagement does not fragment across call-sign variants.

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