Calculated metrics

Calculated metrics for Adobe streaming media services are custom metrics built from the standard streaming media metrics, letting you derive ratios such as average ad time spent or media completion rate without changing your implementation.

To create these calculated metrics in Analysis Workspace, see the respective calculated metrics overview in Adobe Analytics or Customer Journey Analytics.

Calculated metric
Description
Formula
Avg. ads per media stream
Ad starts per Media starts
[Ad starts] / [Media starts]
Avg. chapters per media stream
Chapter starts per Media starts
[Chapter starts] / [Media starts]
Avg. media time spent
Media time spent per Media starts (HH:MM:SS)
[Media time spent] / [Media starts]
Avg. content time spent
Content time spent per Content starts (HH:MM:SS)
[Content time spent] / [Content starts]
Avg. ad time spent
Ad time spent per Ad starts (HH:MM:SS)
[Ad time spent] / [Ad starts]
Avg. chapter time spent
Chapter time spent per Chapter starts (HH:MM:SS)
[Chapter time spent] / [Chapter starts]
Media completion rate
Rate of Content completes vs. Media starts
[Content completes] / [Media starts]
Content completion rate
Rate of Content completes vs. Content starts
[Content completes] / [Content starts]
Ad completion rate
Rate of Ad completes vs. Ad starts
[Ad completes] / [Ad starts]
Chapter completion rate
Rate of Chapter completes vs. Chapter starts
[Chapter completes] / [Chapter starts]
Drop before start rate
Rate of Drops before start vs. Media starts
[Drops before start] / [Media starts]
Content pause duration rate
Rate of Total pause duration vs. Content time spent
[Total pause duration] / [Content time spent]
Content buffer duration rate
Rate of Total buffer duration vs. Content time spent
[Total buffer duration] / [Content time spent]
Content time-to-start rate
Rate of Time to start vs. Content time spent
[Time to start] / [Content time spent]
Ad time spent rate
Rate of Ad time spent vs. Content time spent
[Ad time spent] / [Content time spent]
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