DocumentationAnalyticsStreaming media services guide

Ad completes

Last update: May 15, 2026

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The Ad completes metric counts every ad that played to completion. Pair it with Ad starts to compute the ad completion rate.

How this metric is calculated

The media backend sets mediaReporting.advertisingDetails.isCompleted = true when a ad complete event is received. The metric is reported on the ad close call. Ads that are skipped or abandoned do not count as completions.

Reporting system
Source
Adobe Analytics
Automatically collected from context data a.media.ad.complete when Media Ads is enabled.
Customer Journey Analytics
mediaReporting.advertisingDetails.isCompleted
Data feeds
event_list, post_event_list (see event.tsv lookup)
Audience Manager
c_contextdata.a.media.ad.complete
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