DocumentationAnalyticsStreaming media services guide

Creative URL

Last update: May 28, 2026

CREATED FOR:

  • User
  • Admin

This page covers the Creative URL reporting dimension. See Creative URL for how to collect this variable.

style
shade-box

The Creative URL dimension reports the asset URL of each ad creative. Use the dimension when the URL itself is meaningful for analysis (for example, distinguishing CDN paths or creative versions).

How this dimension is populated

Creative URL is set by the player on every ad start event.

Reporting system
Source
Adobe Analytics
Create a Processing rule that maps a.media.ad.creativeURL to an eVar.
Customer Journey Analytics
xdm.mediaReporting.advertisingDetails.creativeURL
Data feeds
evar1-evar250, post_evar1-post_evar250 (the eVar that your processing rule maps a.media.ad.creativeURL to)
Audience Manager
c_contextdata.a.media.ad.creativeURL

Dimension items

Each item is the literal URL string reported on ad start.

recommendation-more-help
media-analytics-help