DocumentationAnalyticsStreaming media services guide

Ad player name

Last update: May 15, 2026

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This page covers the Ad player name reporting dimension. See Ad player name for how to collect this variable.

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The Ad player name dimension reports which player rendered each ad (for example, "Freewheel", "Google IMA"). The ad player can differ from the main content player when ads are stitched in by a server-side ad insertion service.

How this dimension is populated

Ad player name is set by the player on every ad start event.

Reporting system
Source
Adobe Analytics
Automatically collected from context data a.media.ad.playerName when Media Ads is enabled.
Customer Journey Analytics
mediaReporting.advertisingDetails.playerName
Data feeds
videoadplayername, post_videoadplayername
Audience Manager
c_contextdata.a.media.ad.playerName

Dimension items

Each item is the literal ad player name reported on ad start.

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