DocumentationAnalyticsStreaming media services guide

Label

Last update: May 15, 2026

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This page covers the Label reporting dimension. See Label for how to collect this variable.

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The Label dimension reports the record label that released the audio content (for example, "Capitol Records"). Use it to compare engagement across labels in a music or podcast catalog.

How this dimension is populated

Label is set by the player at session start for audio content.

Reporting system
Source
Adobe Analytics
Automatically collected from context data a.media.label when Audio Metadata is enabled.
Customer Journey Analytics
mediaReporting.sessionDetails.label
Data feeds
videoaudiolabel
Audience Manager
c_contextdata.a.media.label

Dimension items

Each item is the literal label name reported at session start. Use a stable, canonical name per label so engagement does not fragment across spelling or imprint variants.

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