DocumentationAnalyticsStreaming media services guide

Ad name

Last update: May 15, 2026

CREATED FOR:

  • User
  • Admin

This page covers the Ad name reporting dimension. See Ad name for how to collect this variable.

style
shade-box

The Ad name dimension reports the human-readable title of each ad.

How this dimension is populated

Ad name is set by the player on every ad start event.

Reporting system
Source
Adobe Analytics
Automatically collected from context data a.media.ad.friendlyName when Media Ads is enabled.
Customer Journey Analytics
mediaReporting.advertisingDetails.friendlyName
Data feeds
videoadname, post_videoadname
Audience Manager
c_contextdata.a.media.ad.friendlyName

In Adobe Analytics, this dimension appears two ways: as Ad name (variable) (collected directly from a.media.ad.friendlyName) and as Ad name (a classification derived from the Ad dimension). If you use the classification, you are responsible for populating and maintaining its values using Classification sets. Using Ad name (variable) requires no classification maintenance, but you lose the guaranteed 1:1 relationship between the ad name and the parent Ad dimension. Use whichever component your implementation workflow best supports.

Dimension items

Each item is the literal ad title reported on ad start (for example, "Ford F-150").

recommendation-more-help
media-analytics-help