DocumentationAnalytics

Ad

Last update: May 12, 2026

CREATED FOR:

  • User
  • Admin

This page covers the Ad reporting dimension. See Ad ID for how to collect this variable.

style
shade-box

The Ad dimension reports each unique ad played, keyed by the ad ID set on media.adStart. The dimension is the primary breakdown for ad reporting and the join key for ad-level classifications such as Ad name, Ad length, and Creative ID.

How this dimension is populated

Ad is set by the player on every media.adStart event as a stable identifier for the ad.

Reporting system
Source
Adobe Analytics
Automatically collected from context data a.media.ad.name when Media Ads is enabled. Persists for the duration of the visit.
Customer Journey Analytics
mediaReporting.advertisingDetails.name
Data feeds
videoad, post_videoad
IMPORTANT
Ad ID is required. If it is unset or empty, the ad is dropped from streaming media ad reporting.

Dimension items

Each item is a unique ad ID reported on media.adStart. Use a stable identifier per creative so the same ad rolls up to a single line item across sessions.

recommendation-more-help
media-analytics-help