This page covers the Originator reporting dimension. See Originator for how to collect this variable.
The Originator dimension reports the creator or production studio of the content (for example, "Warner Brothers" or "Sony"). Use it to compare engagement across content owners or rights holders.
How this dimension is populated
Originator is set by the player at session start.
a.media.originator to an eVar.evar1-evar250, post_evar1-post_evar250 (the eVar that your processing rule maps a.media.originator to)Classification approach
Adobe creates the Originator classification structure automatically when Video Metadata is enabled for the report suite. You are responsible for populating and maintaining the classification using Classification sets.
This approach provides a guaranteed 1:1 relationship between each content ID and its originator. Classification updates apply retroactively across all historical data for that ID.
Processing rule approach
Create a Processing rule that maps a.media.originator to an eVar. This approach captures the originator as a per-hit value without requiring classification maintenance.
The trade-off is that you lose the guaranteed 1:1 relationship between the originator and the parent Content (ID) dimension. If your implementation sends inconsistent values for the same content ID across events, multiple originators can appear under the same content. Updating a value only applies to data moving forward.
Dimension items
Each item is the literal originator value reported at session start. Use a stable, distinct name per studio so engagement does not collapse across unrelated entities.