DocumentationAnalyticsStreaming media services guide

Ad loads

Last update: June 4, 2026

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This page covers the Ad loads reporting dimension. See Ad load type for how to collect this variable.

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The Ad loads dimension reports the type of ad loaded at the start of each streaming media session. The value is customer-defined, allowing organizations to classify sessions by their ad delivery mechanism (for example, "linear", "dynamic", or "programmatic").

How this dimension is populated

Ad load type is set by the player at session start.

Reporting system
Source
Adobe Analytics
Automatically collected from context data a.media.adLoad when Streaming Media is configured.
Customer Journey Analytics
xdm.mediaReporting.sessionDetails.adLoad
Data feeds
videoadload, post_videoadload
Audience Manager
c_contextdata.a.media.adLoad

Dimension items

Each item is the literal ad load type string set at session start. Values are not constrained to a standard enumeration — define a taxonomy that is consistent across your implementations so values roll up predictably in reports.

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