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Media feed type

Last update: May 12, 2026

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This page covers the Media feed type reporting dimension. See Media feed type for how to collect this variable.

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The Media feed type dimension reports the broadcast feed for each session (for example, "East-HD", "West-SD", or "4K"). Use it when the same content is delivered through multiple regional or quality feeds and engagement needs to be reported per feed.

How this dimension is populated

Media feed type is set by the player at session start.

Reporting system
Source
Adobe Analytics
Automatically collected from context data a.media.feed when Video Metadata is enabled.
Customer Journey Analytics
mediaReporting.sessionDetails.feed
Data feeds
videofeedtype, post_videofeedtype

Dimension items

Each item is the literal feed value reported at session start. Use a stable set of feed identifiers per regional or quality split.

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