DocumentationAnalyticsStreaming media services guide

Advertiser

Last update: May 15, 2026

CREATED FOR:

  • User
  • Admin

This page covers the Advertiser reporting dimension. See Advertiser for how to collect this variable.

style
shade-box

The Advertiser dimension reports the company or brand featured in each ad (for example, "Ford" or "Coca-Cola"). Use the dimension to break out engagement and completion by advertiser.

How this dimension is populated

Advertiser is set by the player on every ad start event.

Reporting system
Source
Adobe Analytics
Automatically collected from context data a.media.ad.advertiser when Media Ads is enabled.
Customer Journey Analytics
mediaReporting.advertisingDetails.advertiser
Data feeds
videoadvertiser, post_videoadvertiser
Audience Manager
c_contextdata.a.media.ad.advertiser

Dimension items

Each item is the literal advertiser name reported on ad start.

recommendation-more-help
media-analytics-help