DocumentationAnalyticsStreaming media services guide

Placement ID

Last update: May 28, 2026

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This page covers the Placement ID reporting dimension. See Placement ID for how to collect this variable.

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The Placement ID dimension reports the ad placement identifier (typically a slot or zone defined in your ad-server platform). Use the dimension to compare engagement and completion across placement slots.

How this dimension is populated

Placement ID is set by the player on every ad start event.

Reporting system
Source
Adobe Analytics
Create a Processing rule that maps a.media.ad.placement to an eVar.
Customer Journey Analytics
xdm.mediaReporting.advertisingDetails.placementID
Data feeds
evar1-evar250, post_evar1-post_evar250 (the eVar that your processing rule maps a.media.ad.placement to)
Audience Manager
c_contextdata.a.media.ad.placement

Dimension items

Each item is the literal placement value reported on ad start.

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