Edit assets with Adobe Express

Hello everyone, it’s Chris. Today I just wanted to highlight some of the benefits that you can bring to the table using the integrated Adobe Express Editor within Adobe Journey Optimizer. Now in this example, I’m gonna make a promotion for the International Coffee Day. This might be a spur of the moment campaign for me and I might not have access to my traditional content work streams. Fortunately, thanks to the embedded editor, either a content designer or even a marketer can actually go ahead and make these changes. But don’t worry, we’re actually gonna make sure that we keep this all brand compliant and use brand controls along the way. So let’s get started. To kick things off, I’m gonna start with an asset that has the look and feel that I’m going for and open that directly within the embedded Adobe Express Editor. I don’t even have to leave Journey Optimizer here. Now in this case, I’m gonna pretend that I’m a marketer that only has access to the finalized image and not all of the layers that went in to putting this content together. That’s not gonna stop me here, however, because I can use the embedded Adobe Express remove object option to use AI to replace the original text. I can just brush over the original text and use a generative fill to complete the original background over where the text was laid. Now once I let this render, we’re gonna see that I’ve got a pretty good background all set to go so that I can overlay new text right within the tool. To do that, I’m gonna navigate over to the text area of Adobe Express. While I have some nice out of the box options here, I’m just gonna go ahead and add my own text so I can keep fully brand compliant. I’ll add in the copy I intend to use, in this case, just the fact that I was in an international coffee day. I’m gonna do some quick adjustments here just to get it oriented properly on the page, things like alignment and a starting color, which I’ll use as white. I wanna pause here because you’ll notice that we also have access to brand colors here as well. This is just the start of a set of brand controls that we have in place here to make sure that anything I create is compliant with my proper branding. Before we step over there though, I’m just gonna give this a quick final adjustment here. There we go. Then let’s navigate over into that Brands tab. Now this is where I can have a predefined set of options where it’s all pre-approved for the brand, things like logos, colors, fonts, digital assets, and even templates. So I’m gonna go ahead and take my text here and actually used one of the brand approved fonts to make sure that I’m fully compliant here. And then the last thing I’m just gonna do is I’m gonna go down into the effects area here, provide a little bit of a drop shadow so it’s popping out. And at this point, I should be good to go. I could save this asset as is for immediate use within Adobe Journey Optimizer, all while staying brand compliant. I didn’t have to access any external tools or use advanced systems. I could do this all directly within Journey Optimizer. Now that was already pretty cool, but let’s take this a step further. So the first thing I’m gonna do is clean things up here a little bit. Let’s start from scratch all over again. But this time I’m gonna navigate into the brands tab and use a preexisting template that the design team has set up for me. Now the great thing here is that because it’s a template, the design team can restrict what fonts I use, what color schemes I have access to, what digital assets I can overlay, so that it’s all ensured to be brand compliant as I build. I’m gonna go ahead and create a new file and then build out the same use case again. And I’m gonna immediately start noticing an enhanced set of features here, including the original layers that was used to design this piece of content. I can go in and edit things like the title copy, so that I can easily just change out the text here and realign. And then when I go actually past this and navigate back to the original text we edited before, I can go ahead and make those changes, but now I don’t have to worry about realignment, changing the font or even the back shadow, that’s already pre-approved and set up for me. I can even go so far as to change the background image at this point. By going ahead and either using one of the existing assets that are available through Journey Optimizer’s assets integration, and I can see I have them all right here, or going back to the brands and navigating over to the assets tab for a pre-approved set of assets that the design team has already set up for me. I can go ahead and just drop one of these in here. And once it loads, I can go ahead and give it a quick resize. And then I can even go so far as to change the color scheme and make it just a little darker, so it stands out against the background. Just like before, I’m all good to go. This time I’ve used a little bit more of the brand compliant assets and made a little bit more adjustments, but made it very easy for me as a marketer to go in and make these changes. I can now save this out as a new asset that will be immediately available back within Journey Optimizer. So I’m gonna go ahead and give this a quick name, select the folder on where I want to store this asset, and then I’m good to go. In real time, this asset is now available for me to use as part of my next email marketing campaign. I hope you found today’s video useful and it gave you some great examples on how you can use the integrated Adobe Express editing capabilities within Journey Optimizer to accelerate content within your own marketing campaigns while still maintaining that tight brand compliance. Thanks for watching, and I’ll see you in the next one.