Web personalization - Overview

With Adobe Journey Optimizer, you can implement dynamic web personalization at multiple stages of the customer journey. The intuitive drag-and-drop workspace allows you to easily author and deliver experiences based on customer preferences and pain points. No coding skills necessary. Modifying content blocks and containers is simple with the no-code CSS editor. You can change images, background colors, borders, margins, typography, and more. With what-you-see-is-what-you-get authoring controls, Journey Optimizer makes it easy to create a personalized single-page application using multiple data sources on any part of your website.

Create in-browser messaging that keeps users engaged while they explore your webpage. Easily build no-code web popups in Journey Optimizer with custom code options and out-of-the-box templates. You can also determine when and where customers will see popups by setting flexible triggers and creating frequency rules. And you can use built-in A/B testing in Journey Optimizer to find out what works and what doesn’t. Unlock the power of personalization at scale, with the user-friendly and efficient web personalization capabilities of Adobe Journey Optimizer.