Mobile capabilities for marketers

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Digital technology has penetrated nearly every aspect of life for today’s consumers, so engaging your customers, fans, or guests on mobile channels is key to providing a painless experience. With Adobe Journey Optimizer, you can personalize mobile messages on an individual level thanks to a unified profile that fuses data from any source and is continuously updated with real-time events. And because Journey Optimizer can actively listen for events, such as a person entering a store, marketers can use location-aware triggers to ensure that customers receive mobile messages that are contextually relevant. Whether you’re composing push notifications, in-app messages, SMS text messages, or even email, you can do it all from a single application. Creating personalized push notifications is a great way to drive engagement with your app, and you can even customize the desired action you want customers to take. Journey Optimizer can personalize in-app messages based on profile attributes, app usage history, and device location to help you go from a one-size-fits-all app experience to a rich, context-aware experience. You can also author SMS text messages natively in Journey Optimizer and connect to an SMS aggregator such as Synch to seamlessly deliver personalized text messages as part of the customer journey. With Journey Optimizer, you’re not just sending generic mobile messages. The Journey Canvas lets you easily visualize the customer journey so that each mobile interaction is tailored to the individual and included as part of the broader customer life cycle. Whether you’re connecting with fans at a live event, engaging with shoppers in your store, or building relationships with loyalty members, Adobe Journey Optimizer facilitates contextual mobile engagement at every stage of the customer journey.