Use case description
Using weather-related data in Adobe Journey Optimizer (AJO) to serve offers allows businesses to personalize customer experiences based on real-world, real-time environmental conditions. Weather is a powerful contextual signal. People’s needs and behavior shift depending on the weather. By using weather data:
Deliver relevant offers that align with customer mood and environment
On a hot day, show an offer for cold beverage or AC units. On a rainy day, promote jackets or umbrella’s
Example of on weather based offer
Pre-requisites for this tutorial
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Access to Experience Platform.
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Basic understanding of Adobe Experience Platform Tags.
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Basic understanding of Experience Platform concepts (Profiles, Audiences, Datasets).
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Familiarity with Journey Optimizer.
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Basic JavaScript knowledge (reading and writing simple functions).
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Ability to use Browser DevTools (Console and Network tabs).