Experimentation - Overview

Adobe Journey Optimizer makes it simple to test and refine your content so you can optimize every customer journey with data-driven insights. Journey Optimizer helps you easily run tests and simulations to analyze the performance of different content, channels, audiences, and journey variations for higher engagement or conversions, empowering your teams to make data-driven decisions. Conduct experiments to identify the ideal subject lines and body copy for every channel. Test multiple variations to fine-tune your messaging based on customer preferences. It’s simple to create an experiment with new audience subsets, determine whether a particular audience segment has untapped potential, and then unlock it with Journey Optimizer. You can automatically remove a subset of your customers for experiments to see how these changes impact campaign reach and performance. And you don’t need deep statistical knowledge to gain useful insights. Get clear, actionable outcomes in real-time through the data visualization and reporting capabilities in Journey Optimizer. Then use the results of your experiments to refine send times and personalize content delivery for each customer. Bring data-driven decision-making and insights into your campaign and journey planning with experimentation in Adobe Journey Optimizer.