Add offers as personalization to a message

In this video, we’ll learn how to add offer decisioning components to messages in Journey Optimizer. Let’s take a look.

Before we can add an offer to a message, let’s quickly revisit some prerequisites. When I go to select an offer for a message, I’m actually going to be pulling a list of published decisions or activities. The decision is going to bring in a collection containing one or more personalized offers along with the fallback offer. Finally, when I want to insert the offer into my message, I will only see published decisions based on applicable placements.

In a Journey Optimizer message, I have multiple ways to bring in an offer decision.

I can drag in the offer decision component and click the select offer decision button.

This brings up the placement selection menu.

I would choose the appropriate placement and then select the published activity. In this case, I want to use the Luma Loyalty Tile.

Clicking add, adds the offer to my message. I can see a preview of the offer along with all the other personalized offers within this decision, as well as the fallback offer.

Another way I can add an offer decision is by clicking the edit personalization button. Bringing up the edit personalization window, I can select the offer decision option from the drop-down menu. This will give me another placement selection window where I can select the appropriate placement.

And then the published activity here.

I’ll click save, and then I’m going to save the message overall. When I’m ready, I can preview what these offers look like for a particular user.

I can see that all the personalization I added as part of my last step is there. I can see that my text-based offer is appearing and I can see the image-based offer that I added below.

Everything looks good.

You should now be able to add an offer decisioning component to your messages. -