SMS/MMS messages - Overview

Adobe Journey Optimizer makes it simple to create, schedule, and distribute SMS and MMS messages so you can reach your customers easily on the go. Use Journey Optimizer to send personalized SMS and MMS messages in response to customer behaviors or business events. To begin, establish the connection with your messaging provider. Set up API credentials with your preferred SMS vendor. Then enter critical compliance details to meet communication regulations such as custom opt-in or opt-out keywords in messages. Next, create a channel configuration to store additional SMS settings.

Now you’re ready to create a custom campaign or journey using existing customer profiles and audiences. Journey Optimizer helps you effectively author, personalize, preview, and deliver your message at scale. You can also view real-time reports showing message sending and tracking statistics. Stay connected to your audiences and nurture them along every phase of the journey with the SMS and MMS messaging capabilities in Adobe Journey Optimizer.