Use Case - Transactional Journey

Hello, this is Russ, and I’m here to show you in this video how to build a transactional journey and use it in Adobe Journey Optimizer. The learning objectives for this course discuss the applicable use cases for a transactional journey, build a transactional journey, and discuss the best practices for transactional journeys. A transactional use case is a journey that a brand builds to send a message in direct response to an event. Examples can include an order confirmation, a password reset, or email confirmation. Let me show you an example here in Journey Optimizer. You can see one of the recent journeys that I had built is called this Luma website purchase confirmation. So for our brand Luma, we have a website and people can purchase yoga apparel there, athletic apparel, and here we’ve set up a very simple journey that upon purchase this event, we send a message, an order confirmation. And so a transactional journey is one that has one event and one action. Action can be performed in the message. And if we’d like to add here, we can put in a timeout or error path by selecting this checkbox. That will show us how many people go down that timeout path. But those are the basics of a transactional journey that a customer would set up in Adobe Journey Optimizer.