Mobile App Optimization - Overview

Discover how Adobe Journey Optimizer’s mobile app capabilities transform your customer engagement using real-time personalized experiences. Journey Optimizer integrates seamlessly with your preferred app development environment, guaranteeing a streamlined workflow and faster time to value.

Once the setup is ready, Journey Optimizer’s visual editor allows users of all skill levels to create impactful mobile app campaigns and journeys. Granular editing controls let you improve the customer experience and deliver personalized content based on customer behavior and preferences. This enhances in-app engagement and retention.

Easily create basic experiences using JSON and HTML templates, or custom code, or target customers with custom offers inside your native mobile app. Because it is natively built on Adobe Experience Platform, Journey Optimizer puts a wealth of customer data at your fingertips. You can access unified profile data to create highly personalized customer interactions and optimized targeting. Quickly view your newly crafted mobile experiences using Preview on device to simulate your mobile applications.

Journey Optimizer makes it simple to roll out new features to a subset of customers. That way you can test performance and gather feedback before a full-scale launch. Harness the full potential of Adobe Journey Optimizer to fine tune your mobile apps, create tailored customer journeys, and easily provide personalization for greater app engagement and growth.