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Create data usage policies

Last update: May 6, 2026

CREATED FOR:

  • Beginner
  • User

Learn how to create and manage data usage policies. Data usage policies allow you to restrict data usage for specific purposes based on the labeling of data. To learn the API-based approach, see Create data usage policies with the API.

NOTE
The video demonstrates this feature in the Adobe Experience Platform user interface. The same functionality is available from the Journey Optimizer user interface, in the PRIVACY section in the left navigation.
Watch this tutorial to understand how policies are enforced in Journey Optimizer channels.
https://video.tv.adobe.com/v/32977/?learn=on
https://video.tv.adobe.com/vc/32977/eng.json

See the product documentation for more information on how to work with consent policies in Journey Optimizer.

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