Personalization editor - Overview
- Topics:
- Personalization
CREATED FOR:
- Beginner
- User
Understand which content can be personalized in Journey Optimizer.

Transcript
Adobe Journey Optimizer sets the stage for one-to-one personalization at scale, so you can tailor your content to every customer and magnify the impact of your next campaign. The personalization workspace within Journey Optimizer lets you address customers based on their specific actions or inactions, integrate their names and other details into marketing content, and customize messaging based on their unique attributes. You can personalize everything, including images, subject lines, links, offers, and more based on customer context to deliver memorable experiences that drive meaningful results. Use reusable content blocks to repurpose content that resonates with customers, saving time and ensuring message consistency across journeys and campaigns. Journey Optimizer allows you to segment and target customers based on variables like their loyalty tier or history with your brand. You can also choose when, how, and how often to target customers with personalized messages.
Journey Optimizer also integrates with other Adobe solutions, giving you a breadth of data to harness for hyper-personalization. Unlock unmatched personalization flexibility through Adobe Journey Optimizer and leave a lasting impression on your target audience.
Journey Optimizer
- Journey Optimizer Tutorials
- Use Cases
- Use Case Playbooks
- Introduction to Journey Optimizer
- Campaigns
- Journeys
- Journey Designer - Overview
- Discover the new Journey Designer
- Introduction to building a journey
- Use case - Transactional journey
- Use case - Business event
- Use case - Read audience
- Use case - Audience qualification
- Create a test profile
- Publish a journey
- Update content in a live journey
- Copy a journey to another sandbox
- Trigger daily journey runs after batch segmentation
- Troubleshoot inbound actions in journeys
- Conflict management
- Profiles, audiences, and subscriptions
- Channels
- Content Management
- Personalize content
- Personalization editor - Overview
- Profile and audience membership-based personalization
- Add offers as personalization
- Use contextual event information for personalization
- Use helper functions for personalization
- Use and manage saved expressions in the personalization library
- Create dynamic content with the condition rule builder
- Personalization editor playground
- Decision Capabilities
- Data Management
- Report and monitor
- Configuration
- Access Control
- Data Governance and Privacy
- Exercises and challenges
- Experience League Live show recordings
- Summit Labs