Profiles and audiences- Overview

Adobe Journey Optimizer provides the centralized data and unified customer profiles you need to engage with customers across touchpoints and channels. Get started in the Audiences panel to build and refine customer segments for targeted customer engagement. In the Journey Optimizer Audience workspace, you can also take advantage of robust content management capabilities, data governance tools, and sensitive data alerts. Use a simple drag-and-drop interface to select from a list of attributes when building an audience. Or compose an audience from an existing group. The Enrich options in Journey Optimizer make it easy to use attributes to increase personalization, such as the address and hours of a customer’s preferred store. You can also rank audiences to create even more granular segmentation and increase campaign efficacy. Throughout the entire audience and profile building process, Journey Optimizer makes privacy a priority, helping you protect customer data. Adobe Journey Optimizer puts you in control of customer profiles and audiences, paving your way to better engagement.