Configure subscriptions and landing pages

Transcript

Hi, in this video I will show you how to set up a newsletter subscription.

You will learn how to create the subscription list, create the landing pages for subscription and unsubscription. And the related journeys and messages.

Subscription lists are lists of subscribers to, for example, an event or a newsletter. Basically, all customers who are interested in a specific topic.

Landing Pages allow you to acquire new subscribers, allow subscribers to manage their subscription preferences and to unsubscribe. In other words, it is a tool that allows your customers to add and remove themselves from subscription lists.

So let’s start with a subscription.

You can find the subscriptions in the left navigation under customer. Here, you can see all subscription lists. I’ve already, pre-created two. We will be using one of them in this video. To create a new subscription list, simply click on to create a subscription list button. You will need to give the subscription list a name and a description. The name needs to be without spaces. You can set a start and end date, but it is not mandatory. For example, a subscription to an event would require a start and end date. A subscription to a monthly newsletter might not.

In our case, I’ll leave it empty.

When you create a subscription list, a segment is automatically created. We will be using one of these segments, the one for the yoga newsletter subscription list later on in our journeys.

Now let’s take a look at the landing pages. They’re located in the journey management section here on the left, and I have prepared a landing page to allow users to unsubscribe.

Here, you can create up to three pages, a primary page, depending on your use case in a confirmation page and an arrow page, you can create up to three pages, but you can also work with just one or two pages.

You also have control over the URL of your landing page. The domain part is delegated by the brand, but you can define the name of the landing page. This section here in the URL, and you can also set an expiry date, which is not mandatory. Again, this might make sense for an event. It might not make sense for an ongoing newsletter. So, in our case, since we’re creating an ongoing newsletter, I will leave the expiry date open.

You can edit the landing page with the content designer. The designer should look familiar. If you’ve already created emails, and journey optimizer, then you pretty much know how to use it. It works the same way as the email designer. You have all the components as well as access to the asset library. The only difference is that you have the form content component available.

It allows you to add a form to your landing page with multiple fields. These fields have check boxes that allow you to opt in or opt out of a subscription list, a channel, or a specific email identity.

You can only have one form per landing page, but you can add multiple check boxes to your form.

In our case, I will only add one field, a checkbox to unsubscribe from the yoga newsletter. Since it’s an unsubscription, I’ll select the optout.

In our example, we will opt out of the subscription list and that would be the Luma Yoga Newsletter.

Alternatively, as I mentioned, you can choose to opt out of a channel or an email identity. Next, we need to define the call to action. The first one we need to define is what happens when the form is submitted.

First, there is a confirmation action. This happens if the form is submitted successfully. We can select to either redirect the user to another page. For example, a homepage. Display a confirmation text or redirect to a sub page. Since we have a confirmation page, we will redirect the user to that page. Then, we need to define the error action. This is executed in case the form is not submitted successfully. It follows the same logic. Since we have defined an error page, we will redirect the user to this page in case of an error.

For example, you had only defined two pages, a confirmation page, and the main page, you could show an error text instead of redirecting to the error page. That would be a good use case for only having two pages on your landing page. Now you can also edit the style of the form. The style of the check boxes, the buttons, or the form layout. So for example, let’s change the button color. I will change it to red.

And, of course, we still need to modify the text. This can be done from the form content tab.

Of course you can preview this page, but I will simply save it because we will test everything later on in the journey.

You also have the option to preview and test the whole landing page before publishing. But again, since I had this page preprepared, I will go ahead and publish it, and we will test it in the journey later on.

Next, we will add the unsubscription link to an email message.

Again, to make it fast, I’ve already prepared the text. Now we only need to add the link.

You can see I have the option to add a link to the landing page. I could use the one click optout, but we’ll optimize the user experience by redirecting them to our unsubscription landing page. Now, all I have to do is save the message and publish it.

Now we need to create the confirmation journey. We can either do this from the left navigation, or we can go to the landing page and click on the Create Journey button here at the bottom of the page. I’ve already created this journey.

You can see that the segment is the subscription Luma Newsletter segment, which was created by the subscription list with the same name, and we are listening for the exit. So, the unsubscription.

The journey in the next step, once an unsubscription is identified, will then send a confirmation message.

And now let’s see if our unsubscription link actually works and does what we want it to do. So for this, I will send myself the seasonal newsletter.

Okay, here we go. I’ve received the email.

Let me show you and let me click on the link.

And here’s my unsubscription page and the confirmation page as well.

One last thing I would like to show you. That is the reporting. It is available both on the landing page level and the subscription level. Of course, this is a demo system so I don’t have a lot of data in there.

So now you know how to create subscription lists, landing pages, and how to integrate these into your messages and your journeys. Thank you for watching. -