Journey Optimizer - Overview

Adobe Journey Optimizer lets you deliver targeted, one-to-one experiences across channels at scale, so you can turn curious prospects into loyal customers. It all starts by connecting offline and online data to build unified profiles and audiences, so you understand who your customers are and what they like.

With those insights, you can design personalized multi-step journeys that adapt to real-time customer behaviors.

At each step, customer actions trigger responses, like sending relevant messages, or using an intelligent decisioning engine to deliver the perfect offer.

You’ll be ready to engage and convert them with targeted content on every channel. Use pre-built templates or generate new ones for frictionless content workflows and easy content creation.

Generative AI can inspire an original design or provide variations of a proven one, and it can help you find just the right words for on-brand assets that captivate your customer.

Up-to-the-minute reports show how your content is performing and how customers are responding. Follow them through the experience and make improvements along the way so every interaction counts. With Adobe Journey Optimizer, you can engage millions of customers at once, all while making each one feel like they’re the only one.