Measurement & Reporting - Overview

Adobe Journey Optimizer offers you actionable insights through its robust reporting capabilities. Reports are available for Campaigns, Journeys, Landing pages, Subscription lists, and more. The overview report gives you a big picture view across all campaigns and journeys. The Highlights section provides information about your Journey, Campaign, and Channel performance.

Select an individual journey or campaign to dive deeper. Within the journey report, explore entries, exits, and other granular data points.

You can also customize timeframes and select a particular data range for visualizations. For an even closer look, launch Customer Journey Analytics to conduct a custom analysis of campaign performance. Adobe Journey Optimizer provides powerful, out-of-the-box analytics that tap into granular insights to ensure your customer journeys are producing meaningful business results.