LAB WORKBOOK
L820 - Build Personalized Mobile Moments with Adobe Journey Optimizer
In this hands-on lab, you explore various mobile scenarios and learn how to implement personalized experiences for web and mobile with Journey Optimizer.
Adobe Confidentiality
The information and product disclosures shared today during this lab are Adobe’s Confidential Information.
Participants may not reproduce, use, disseminate, or disclose Confidential Information to any person or entity.
Product disclosures are for informational purposes only, are not a guarantee of any future feature or functionality and are subject to change at any time. As such, such product features or functionality are in no way part of your agreement with Adobe or otherwise committed to you in any manner.
Disclaimer
Adobe is providing you with early access to the features, which leverage generative AI technology. Please note that these features are still under development and may produce responses which are unexpected or inaccurate. We welcome your feedback as we bring this feature to market.
Key takeaways
- Understand the variety of supported mobile experiences.
- Configure a push campaign.
- Learn how to configure mobile in-app campaigns.
- Set up web in-app messages.
- Test your own personalized scenarios.
Prerequisites
- Know your seat number: You can find your seat number on the lab machine’s desk top:
You require access to:
- Adobe Journey Optimizer - login details are provided during the exercises.
- Fréscopa website
Understand the use case
Fréscopa, a dynamic and innovative company, specializes in revolutionizing the coffee experience through its unique blend of coffee subscription services and a diverse array of coffee-related products available on its website and mobile app. With a commitment to delivering exceptional quality and flavor, Fréscopa caters to coffee enthusiasts seeking convenience and premium options.
The heart of Fréscopa’s business lies in its coffee subscription services, providing customers with a curated selection of high-quality beans delivered right to their doorstep. This personalized approach ensures that coffee lovers can enjoy a fresh and delightful experience tailored to their preferences.
Complementing its subscription services, Fréscopa’s website and mobile app offer a comprehensive range of coffee-related products, allowing customers to explore and enhance their coffee rituals. From brewing equipment to artisanal accessories, Fréscopa provides a one-stop-shop for coffee aficionados seeking quality and convenience.
Fréscopa’s commitment to excellence extends beyond its products, as the company is dedicated to creating a seamless and enjoyable customer journey. The combination of innovative technologies and a customer-centric approach positions Fréscopa at the forefront of the evolving coffee industry. In essence, Fréscopa embodies the fusion of passion and technology, redefining the way individuals experience and enjoy their coffee. With a focus on quality, convenience, and personalized offerings, Fréscopa invites coffee enthusiasts to embark on a journey of flavor, delivered right to their doorstep.