Metrics and dimensions overview
- You have until August 12, 2026 to migrate your workbooks from the legacy Report Builder to the new Report Builder. See convert your legacy workbooks for detailed information.
- With the end of life of the Adobe Analytics 1.4 API’s, the legacy Report Builder add-in will no longer be available for download.
- After August 12, 2026, customers with workbooks requiring migration will need to contact customer support to obtain the orignial workbooks. These workbooks will need to be migrated as documented in convert your legacy workbooks.
Add metrics and dimensions in the Request Wizard: Step 2 to define the Analytics layout of the data in your request. The list of metrics and dimensions in Report Builder follow the menu layout displayed in Reports and Analytics.
Metrics are numeric values. They consist of quantitative information about activity on your website, such as Page Views, Visitor Profile, Click-throughs, Reloads, Average Time Spent, Date, Units, and so on. Report Builder organizes metrics in several groups, which follow standard grouping in Analytics:
- Standard Traffic: Displays the metric based on the line item specified. For example, in a Pages report, the Visits metric displays the number of visits to that specific page.
- Standard Commerce: Metrics such as Revenue, Orders, and Checkouts.
- Total metrics: Displays the metric based on the reporting date range, regardless of line item. This metric is identical to the total at the bottom of its respective analytics report.
- Participation
- Calculated
Dimensions are non-numeric values and dates, such as gender, month, age, loyalty, monitor resolution, and so on. Dimensions are descriptions or characteristics of metric data that can be viewed and compared, such as in breakdown reports.