Modify metrics - field definitions

WARNING
The legacy Report Builder is end-of-life in June 2026. As of July 1, 2026, workbooks scheduled using the legacy Report Builder will no longer be delivered.
  • You have until August 12, 2026 to migrate your workbooks from the legacy Report Builder to the new Report Builder. See convert your legacy workbooks for detailed information.
  • With the end of life of the Adobe Analytics 1.4 API’s, the legacy Report Builder add-in will no longer be available for download.
  • After August 12, 2026, customers with workbooks requiring migration will need to contact customer support to obtain the orignial workbooks. These workbooks will need to be migrated as documented in convert your legacy workbooks.
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Field descriptions for configuring metrics in Report Builder.

Fields
Definitions
Subtotal (this request)
The subtotal of the response received from the server. Meaning, it provides the total number of items for line item metrics over a date range selected according to the elements you specify. When you click this option, data for all items with the specified starting rank and number of entries is totaled. This option is available only if you have selected a metric that you can aggregate. Subtotals presented still depend on any other criteria or filter you set in step 2 of the Request Wizard. A suggested use of Subtotal (this request) is in combination with filtering.
Average
Averages the item by day, week, or month. You can also specify none. For example, if you select the Paths metric and map the names of the paths to the spreadsheet, you can choose to display the number of visits to the content path for a given time period as either the raw data (actual number of visits / time period), or as an average (number of visits / time period) per day, per week or per month.
Prepend Text
Adds a prefix of numeric or string values in the cell.
Postpend Text
Appends a numeric or string values in the cell.
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