This article documents the Flow visualization in AdobeAnalytics Adobe Analytics.
See Flow for the CustomerJourneyAnalytics Customer Journey Analytics version of this article.

The GraphPathing Flow visualization shows customer paths through your websites and apps.

With the visualization you can:

  • Visualize the customer journey through your website or application.
  • Analyze where customers go before and after specified checkpoints, such as entry, a specific dimension, or exit.
  • Create segments by designating a specific point in a chosen path.

See VideoCheckedOut Flow visualization for a demo video.