Apply segments in fallout analysis

You can create segments from a touchpoint, add segments as touchpoint, and compare key workflows across various segments in Analysis Workspace.

Segments used as checkpoints in Fallout must use a container that is at a lower level than the overall context of the Fallout visualization. With a visitor-context Fallout, segments used as checkpoints must be visit or hit-based segments. With a visit-context Fallout, segments used as checkpoint must be hit-based segments. If you use an invalid combination, the fallout will be 100%. We have added a warning to the Fallout visualization that will display when you add an incompatible segment as a touchpoint. Certain invalid segment container combinations will lead to invalid Fallout diagrams, such as:
  • Using a visitor-based segment as a touchpoint inside a visitor-context Fallout visualization
  • Using a visitor-based segment as a touchpoint inside a visit-context Fallout visualization
  • Using a visit-based segment as a touchpoint inside a visit-context Fallout visualization

Create a segment from a touchpoint section_915E8FBF35CD4F34828F860C1CCC2272

  1. Create a segment from a specific touchpoint that you are especially interested in and that might be useful to apply to other reports. You do this by right-clicking the touchpoint and selecting Create segment from touchpoint.

    The Segment Builder opens, pre-populated with the pre-built sequential segment that matches the touchpoint you selected:

  2. Give the segment a title and description and save it.

    You can now use this segment in any report you wish.

Add a segment as a touchpoint section_17611C1A07444BE891DC21EE8FC03EFC

If you want to see, for example, how your US users trend and affect the fallout, just drag the US users segment into the fallout:

Or you can create an AND touchpoint by dragging the US users segment onto another checkpoint.

Compare segments in fallout section_E0B761A69B1545908B52E05379277B56

You can compare an unlimited number of segments in the Fallout visualization. (Note that the video below states that you can compare up to 3 segments, which is wrong.)

Here is a video on comparing segments in fallout:

  1. Select the segments you want to compare from the Segments rail on the left. In our example, we have selected 2 segments: US Users and Non-US Users.

  2. Drag them into the Segment drop zone at the top.

  3. Optional: You can keep “All Visits” as the default container or delete it.

  4. You can now compare the fallout across the two segments, such as where one segment is outperforming another, or other insights.