Map

Last update: January 29, 2025

Topics:
Visualizations

CREATED FOR:

User
Admin

This article documents the Map visualization in Adobe Analytics.
There is currently no Map visualization available in Customer Journey Analytics.

The Map visualization in Analysis Workspace

allows you to build a visual map of any metric (including calculated metrics),
is useful for identifying and comparing metric data across different geographic regions,
can support 2 data sources: latitude/longitude from mobile usage or geographic dimension for web usage,
supports PDF export, and
leverages WebGL for graphics display. If your graphics drivers do not support WebGL rendering, you may need to update your drivers.

See Map visualization in Analysis Workspace{target="_blank"} for a demo video.

Use

Add a Map visualization. See Add a visualization to a panel. You can only drag a Map visualization on top of a Freeform table.
From the drop-down lists, select a metric. Or drag in a metric from the list of metrics (including calculated metrics).
Specify the data source that you want to draw from. This dialog appears only if you have location tracking enabled for mobile app data.

Source
Description
Mobile Lat/Long
This option represents mobile app data. You see this option only if you have enabled it for your report suite in Analytics > Admin > Report Suites > (select report suite) > Edit Settings > Mobile Management > Enable Location Tracking. This settings is the default (if location tracking is enabled).
Geographic Dimension
This option represents geo segmentation data about visitor location based on the visitor’s IP address. This data gets transformed into Country, Region, and City. Note that it does not go to the DMA or Zip Code level. Almost all report suites have this dimension enabled. If yours does not, contact Adobe Customer Care to have geographic reports enabled.
Select Build.

A world map visualization with bubbles is generated.
You can now:
- Zoom into this map to magnify certain areas by double-clicking the map or by using your scroll wheel. The map zooms according to where you have placed your cursor. Through zoom interaction, the required dimension (country > state > city) is automatically updated, based on the zoom level.
- Compare two or more map visualizations in the same project by placing them side by side.
- Show period-over-period (such as, year-over-year) comparisons:
  - Show negative numbers: For example, if you are plotting a year-over-year metric, the map can show -33% over New York.
  - With metrics that are of type percent, clustering averages the percentages together.
  - A green/red color scheme: Positive/Negative
- Rotate the map in 2D or 3D by holding the Ctrl key and moving the map.
- Toggle to a different view, such as the heat map, using the settings described below. Note that the bubble view is the default setting.
Save the project to save all map settings (coordinates, zoom, rotation).
The freeform table, below the visualization, can be populated by dragging in location dimensions and metrics from the left rail.

Configure

To reconfigure the Map visualization, select .

Settings

To define settings for the visualization, select .

Setting

Description

Map type

Bubbles

Plots events using bubbles. A bubble chart is a multi-variable graph that is a cross between a scatterplot and a proportional area chart. This view is the default.

Heatmap

Plots events using a heatmap. A heatmap is a graphical representation of data where the individual values contained in a matrix are represented as colors.

Styles

Color theme

Shows the color scheme for the heat map and bubbles. You can choose among Coral, Reds, Greens or Blues. The default is Coral.

Map style

You can choose from Basic, Streets, Bright, Light, Dark, and Satellite.

Cluster Radius

Groups data points together that are within the specified number of pixels. The default is 50.

Custom Max Value

Lets you alter the threshold for the max value for the map - adjusting this value adjusts the scale for the bubbles/heatmap values (color and size) relative to the custom max value set.