Customer attributes

WARNING
The legacy Report Builder is end-of-life in June 2026. As of July 1, 2026, workbooks scheduled using the legacy Report Builder will no longer be delivered.
  • You have until August 12, 2026 to migrate your workbooks from the legacy Report Builder to the new Report Builder. See convert your legacy workbooks for detailed information.
  • With the end of life of the Adobe Analytics 1.4 API’s, the legacy Report Builder add-in will no longer be available for download.
  • After August 12, 2026, customers with workbooks requiring migration will need to contact customer support to obtain the orignial workbooks. These workbooks will need to be migrated as documented in convert your legacy workbooks.
Report Builder
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Customer attributes are stored in new type of element called VisAttr, which can be configured as a dimension or a metric.

For more detailed information on how to upload customer attributes, see the CX Enterprise help.

  • If it’s configured as a metric, VisAttr is exposed both as metric and “dimension”.

    Screenshot showing metric and dimension Customer Attributes.

  • It supports the same breakdown as an eVar (anything can be broken down by anything).

  • VisAttr supports all eVar metrics.

  • VisAttr as a metric supports “bucketization” (like Time Spent on Site: 0 to 30, 31 to 60, …)

  • VisAttr is available as a segmentation dimension.

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