Customer Attributes in Experience Cloud

Customer Attributes in Experience Cloud enables you to upload your captured enterprise data from a customer relationship management (CRM) database. You can upload the data into a customer attribute data source in Experience Cloud, then use the data in Adobe Analytics and Adobe Target.

Locate the Customer Attributes feature

  1. Sign in to Experience Cloud.

  2. Navigate to Experience Platform > People > Customer Attributes.

Customer Attributes overview

Prerequisites for uploading Customer Attributes section_BD38693AFBF34926BA28E964963B4EA0

  • Group membership: To upload Customer Attribute data, users must be members of the Customer Attributes group. You must also belong to either an Adobe Analytics group or an Adobe Target group.

    To know whether your company has access to Customer Attributes, your Experience Cloud administrator should log into the Experience Cloud. Navigate to Administration > Admin Console > Products. If Customer Attributes displays as one of the product profiles, you are ready to begin.

    Users that are added to Customer Attributes see the Customer Attributes menu item on the left side of the Experience Cloud interface.

  • Adobe Target at.js (any version) or mbox.js version 58 or later is required for Customer Attributes.

    See How to deploy at.js.

What is enterprise customer data? section_6F34C29F11414842AA57D2B1248FA3C6

Enterprise data resides in other systems. It can be complex and mean different things to different people. This data can include information such as memberships, loyalty level, age, gender, products owned, interests, and Lifetime Value.

The following image is an example of a data file showing subscriber data for products, including member IDs, entitled products, most-launched products, and so on.

What is enterprise customer data?

After you create the data file, you can upload it to the Customer Attribute source that you create in Experience Cloud > Customer Attributes.

See Upload Customer Attribute data to learn this workflow.

Examples of Customer Attributes in Analytics and Target section_4E77650F6CEE4C4ABCD0B3221A5AE5D9

After the data resides in Experience Cloud, you can customize it and share it to solutions for reporting, segmentation, activities, and campaigns.

For example:

Advantages and Use Cases
Adobe Analytics

Marketers and analysts can understand:

  • The online campaigns that are most effective with your gold-level customers.
  • The products that gold-level customers search for versus products that platinum-level customers search for.
  • Whether your site redesign is having a positive impact on conversion rates for older customers.
  • The products that customers with a low lifetime value tend to research on my site.
Adobe Target

Attribute data enables Adobe Target users to:

  • Show loyalty club members special discounts and offers.
  • Recommend more expensive products to your luxury customers.
  • For customers who already receive emails, show an up-sell offer in the space normally reserved for email sign-ups