Segments

Last update: January 31, 2025

Topics:
Segmentation

CREATED FOR:

User
Admin

You can create different types of segments in Workspace, depending on how complex they need to be, whether they should apply to this project only, etc. Here is a summary of segment types:

Segment type	Created where?	Applicable where?	When to use
Component-list segment	Click +, which takes you to the Segment Builder	All your Workspace projects	For more complex segments, sequential segments
Quick segment	Quick segment builder	Project only, but can save and add to your segment list.	Can be used for ad hoc single-rule segments (with drag-and-drop), or to add/edit multiple rules (by clicking the Segment icon)
Calculated metrics-based segment	Calculated metric builder	To individual calculated metric	Apply segment/s within your metric definition
Virtual report suite-based segment	Virtual report suite builder	To individual virtual report suite	Apply segment/s within your virtual report suite definition

Videos

See Using segments in Analysis Workspace for a demo video.

See Finding and creating segments for a demo video.

See Rolling date ranges in segment for a demo video.

Create segments

You can create different types of segments in Analysis Workspace:

Quick segments
Regular component-list segments that you create in the Segment Builder and that end up in the segment library (see below)

Create component-list segments

The segment rail under the Components menu shows

Segments you or your company created
Segment templates, as signified by the Adobe icon:

To create a segment of this type, you have 2 options. Both of them take you to the Segment Builder in Adobe Analytics, where you can find further instructions.

In the left rail, click the plus sign (+) next to Segments:

or

Go to Components > Segments, then click + Add.

Other methods for applying segments

See Other methods for applying segments for a demo video.

Several other methods exist for applying segments to a freeform project.

Action

Description

Create segment from selection

Create an inline segment. This segment applies only to the open project and is not saved as an Analytics segment. 1. Select rows. 2. Right-click the selection. 3. Click Create segment from selection.

Components > New Segment

Displays the Segment Builder. See Segment Builder for more information about segmentation.

Share > Share Project or Share > Curate Project Data

In Curate and Share, learn how segments that you apply to the project are available in shared analysis for the recipient.

Use Segments as Dimensions

Video: Using Segments as Dimensions in Analysis Workspace

Segment IQ

Segment IQ (also known as Segment Comparison) comprises the following features:

Segment comparison panel: The core feature in Segment IQ. Drag two segments into the panel, and view a comprehensive report that shows statistically significant differences and overlap between the two audiences.
Comparing segments in fallout: See how different audiences compare to each other in context of a fallout visualization.

More info

For an in-depth discussion of segmentation in Adobe Analytics, go here.