DocumentationAnalyticsTools Guide

Segments overview

Last update: Fri Sep 05 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

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You can create and use segments in Analysis Workspace and Customer Journey Analytics, depending on how complex they need to be, whether they should apply to this project only, and more. Here is a summary of segment types:

Segment type
Where
Applicable where?
When to use
Component-list segment
See how to create a segment.
All your Workspace projects
For more complex segments, sequential segments
Quick segment
Quick segment builder
Project only, but can save and add to your segment list.
Can be used for ad hoc single-rule segments (with drag-and-drop), or to add/edit multiple rules (by clicking the Segment icon)
Calculated metrics-based segment
Calculated metric builder
To individual calculated metric
Apply segment/s within your metric definition
Virtual report suite-based segment
Virtual report suite builder
To individual virtual report suite
Apply segment/s within your virtual report suite definition

Videos

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See VideoCheckedOut Using segments in Analysis Workspace for a demo video.

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See VideoCheckedOut Finding and creating segments for a demo video.

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See VideoCheckedOut Rolling date ranges in segment for a demo video.

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Create segments section_693CFADA668B4542B982446C2B4CF0F5

You can create different types of segments in Analysis Workspace:

See VideoCheckedOut Other methods for applying segments for a demo video.

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Segment comparison

Segment comparison comprises the following features:

  • Segment comparison panel: Allows you to drag two segments into the panel, and view a comprehensive report that shows statistically significant differences and overlap between the two audiences.
  • Comparing segments in fallout: See how different audiences compare to each other in context of a fallout visualization.
Related Articles
See Segmentation overview for an introduction on segmentation and how to create, build, manage segments across Adobe Analytics.
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