Real-time reports

WARNING
The legacy Report Builder is end-of-life in June 2026. As of July 1, 2026, workbooks scheduled using the legacy Report Builder will no longer be delivered.
  • You have until August 12, 2026 to migrate your workbooks from the legacy Report Builder to the new Report Builder. See convert your legacy workbooks for detailed information.
  • With the end of life of the Adobe Analytics 1.4 API’s, the legacy Report Builder add-in will no longer be available for download.
  • After August 12, 2026, customers with workbooks requiring migration will need to contact customer support to obtain the orignial workbooks. These workbooks will need to be migrated as documented in convert your legacy workbooks.
Report Builder
cloud destination for export

Displays web page traffic and ranks page views in real time, so that you can more quickly understand what is trending on your site.

For real-time reporting, Analytics uses high-frequency metrics and site analytics to visually report traffic and page view trending of dynamic news and retail web sites. Real-time understands trends in your data from minute to minute, within seconds of collection. It collects and streams data to the interface, using real-time correlation and tracking of content and some conversion.

You can:

  • Create up to three real-time reports per report suite, using existing metrics, dimensions, and classifications. Use the secondary dimensions to correlate with (or break down) the primary one.
  • Add three dimensions (or classifications) per report (one primary and two secondary), in addition to site-wide metrics.
  • Use any custom event, shopping cart event, or instance.
  • View up to 20 hours of historical, real-time data.

Real-time respects permissions for users and groups. For example, if you do not have rights to see revenue, you cannot view a real-time report that includes revenue data. eVars (conversion metrics) are not supported. Real-Time permissions are enabled in the Admin Tools.

NOTE
Real-Time Reports are not the same as the Include Current Data (Data Recency) feature released previously, which reduced latency for standard reporting, by displaying data before it is finalized.
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