Marketo Measure Maintenance
- Topics:
- Tracking
Marketo Measure pulls almost everything that it needs from your CRM on a daily basis, but there are a few maintenance tasks you should schedule regularly to keep Marketo Measure humming along and outputting the most accurate information possible.
Sync Buyer Touchpoints for new offline campaigns (2x/month)
As you learned during onboarding, Marketo Measure gets information about your offline marketing efforts by syncing with your CRM’s campaigns. As your organization kicks off new campaigns, be sure to enable Buyer Touchpoints for each campaign as appropriate.
Upload spend for all channels (1x/month)
To take advantage of full revenue and ROI reporting capabilities forMarketo Measure, you must tell Marketo Measure how much you are spending on each of your marketing channels and subchannels. Designate the owner of each channel/subchannel and having those people report spending to a single party responsible for uploading new cost information on a monthly basis.
Refresh your memory on how to upload cost information by reading this article.
Update list of domains to track (1x/month)
Marketo Measure tracks all pages and subdomains where our Javascript is active, but only for domains that we know about. If you’ve recently debuted a new domain, expanded internationally, or changed your primary domain, contact Marketo Support to make sure we update your account accordingly.
Review custom channel mapping for accuracy (1x/month)
During onboarding, you set up custom channel mapping for your online and offline marketing efforts. As your marketing strategy and use of Marketo Measure evolve, you want to keep an eye on that mapping logic to ensure that all your Touchpoints are being categorized appropriately.
Remember, Marketo Measure reprocesses your data when you edit mapping logic, so you won’t be able to change these rules more than once every seven days.
Reference this article for Online setup, this article for Offline setup, and this list of best practices curated from our customers:
- Review Touchpoints that are currently falling into any “Other” or “NULL” channels you may have set up. If appropriate, update your mapping logic to recategorize those Touchpoints into more accurate channels.
- Review Touchpoints that are currently falling into your Direct channels. If some of your email marketing campaigns or other efforts are missing UTM parameters, there’s a good chance that traffic is being inappropriately bucketed into a Direct channel. Consider updating your UTM parameters to capture the referring source.
Evaluate touchpoint suppression settings (1x/quarter)
If you are seeing many touchpoints that you’d prefer not be considered in your attribution story (from a Login or Unsubscribe forms, a Careers page, or an internal app, for example), you may want to evaluate your existing touchpoint suppression settings. Once a quarter, pinpoint any groups of touchpoints that are creating unnecessary noise and update your suppression logic appropriately. Here’s a helpful article with the how-to.
Review custom stage mapping for accuracy (1x/quarter) (if applicable)
If you are using any custom Lead, Contact, or Opportunities stages, you may have also customized what part of the pipeline those stages map to and whether those stages are included in a custom attribution model. Once a quarter, visit this article to refresh your memory on custom stage mapping and ensure that you are accurately tracking your custom stages.
Compare Machine Learning Model to Custom Model weighting (1x/quarter) (if applicable)
If you are licensed for the Marketo Measure Custom Model, you also have data available from our Machine Learning Model (MLM) in Settings > Attribution Settings. The MLM calculates the importance of each stage using touchpoint data from your account, and may help you decide how to allocate attribution weight in your Custom Model. We recommend comparing the MLM to your Custom Model once a quarter, and discussing the implications of potential changes to your Custom Model with your SM.
For more information about the Marketo Measure Machine Learning Model, check out this article.
Marketo Measure
- Overview
- Introduction to Marketo Measure
- Marketo Measure Tracking
- Setting Up Tracking
- Best Practices for Implementing Marketo Measure JavaScript
- Adding Marketo Measure Script
- Adding Marketo Measure Script via Google Tag Manager
- Data Collected by JavaScript
- Adding Marketo Measure Script to Different Form Providers
- Adding Marketo Measure JavaScript to Pardot
- Adding Marketo Measure Script to Lightbox Forms
- Adding Marketo Measure Script to Sitecore Pages
- Adding Marketo Measure Script to Uberflip Forms
- Adding Marketo Measure to Act-On Forms
- Adding Marketo Measure to Hubspot
- Adding Marketo Measure to Marketo Landing Pages
- AJAX Form Handling
- Connecting Marketo Measure to Unbounce Script Manager
- IFrame Forms and Marketo Measure
- Excluding Marketo Measure from Specific Forms
- Marketo Measure Cookies
- Definition of Marketo Measure Web Sessions
- Best Practices for Testing
- Setting Up Tracking
- Configuration and Setup
- Getting Started with Marketo Measure
- Marketo Measure and Salesforce
- Marketo Measure Salesforce Package Installation and Set Up
- Salesforce Package Consolidation
- Connect Marketo Measure to Salesforce
- Best Practices for Marketo Measure CRM Package
- Marketo Measure Salesforce Objects
- Error Handling for CRM Exports
- How Marketo Measure and Salesforce Interact
- Marketo Measure Object and Field Taxonomy
- Marketo Measure Fields on Standard Salesforce Objects
- Page Layout Instructions
- Hiding Unnecessary Report Types
- Creating a Marketo Measure Profile
- Marketo Measure Permission Sets
- Recommended Salesforce Permissions for Marketo Measure Connected User
- Sandbox Testing
- Marketo Measure Insights (Canvas App)
- Channel Tracking and Setup
- API Connections
- Marketing Spend
- Advanced Marketo Measure Features
- Marketo Measure Discover UI
- Dashboards
- Discover Dashboard Basics
- New Discover Dashboard Guide
- Dashboard Data Visibility Policy
- Attributed Opportunity Dashboard
- Attributed Revenue Dashboard
- Engagement Dashboard
- Keyword ROI Dashboard
- Lead Velocity Dashboard
- Opportunity Velocity Dashboard
- Passport Dashboard
- Revenue Overview Dashboard
- ROI Dashboard
- Web Traffic Dashboard
- Dashboards
- Marketo Measure and Adobe
- Marketo Measure and Dynamics
- Marketo Measure and Marketo
- Marketo Measure Salesforce Reporting
- Marketo Measure Data Warehouse
- BI Report Templates
- Security and Compliance
- Marketo Measure Ultimate
- Miscellaneous
- Other Related Resources
- Marketo Measure Maintenance
- Marketo Measure Resource List
- Call Tracking Integration
- Difference between a Google Analytics Conversion and a Buyer Touchpoint
- Email Tracking Parameter
- Granting Salesforce Access to Marketo Measure Support
- Privacy Request
- Remove Marketo Measure Tracking Parameters from the Landing Page URL in Google Analytics
- Transitioning to Marketo Measure from Full Circle
- Other Related Resources
- Release Notes
Marketo Migration to the Adobe Admin Console - (Pre-Migration)
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