Why You Should Never Delete Touchpoints
- Topics:
- Touchpoints
If you find that there is a touchpoint on an Opportunity that is being assigned attribution credit incorrectly, reach out to your Account Manager to determine next steps. In these situations, we recommend using Buyer’s touchpoint suppression feature to remove the touchpoint from SFDC and the ROI dashboard. Your account manager can help create these rules. Do not manually delete these touchpoints yourself.
The Marketo Measure processing system will not register that a touchpoint has been manually deleted from SFDC. As of today, there is no trigger that signals to our system to adjust data. Marketo Measure will not automatically push another touchpoint to replace the one that was deleted, nor will it reassign the touchpoint position or attribution to the subsequent touchpoint.
When a touchpoint is deleted, it creates a hole in the attribution data. Typically, this will manifest in the attribution touchpoints on an Opportunity. In the image below, the touchpoint that would have received the Opportunity Creation touch had been deleted. As a result, this opportunity is missing the OC touchpoint and the attribution percentage for this Opp will not add up to 100%.
If touchpoints have been deleted from your SFDC, reach out to Marketo Support to request a reimport of your data.
Marketo Measure
- Overview
- Introduction to Marketo Measure
- Marketo Measure Tracking
- Setting Up Tracking
- Best Practices for Implementing Marketo Measure JavaScript
- Adding Marketo Measure Script
- Adding Marketo Measure Script via Google Tag Manager
- Data Collected by JavaScript
- Adding Marketo Measure Script to Different Form Providers
- Adding Marketo Measure JavaScript to Pardot
- Adding Marketo Measure Script to Lightbox Forms
- Adding Marketo Measure Script to Sitecore Pages
- Adding Marketo Measure Script to Uberflip Forms
- Adding Marketo Measure to Act-On Forms
- Adding Marketo Measure to Hubspot
- Adding Marketo Measure to Marketo Landing Pages
- AJAX Form Handling
- Connecting Marketo Measure to Unbounce Script Manager
- IFrame Forms and Marketo Measure
- Excluding Marketo Measure from Specific Forms
- Marketo Measure Cookies
- Definition of Marketo Measure Web Sessions
- Best Practices for Testing
- Setting Up Tracking
- Configuration and Setup
- Getting Started with Marketo Measure
- Marketo Measure and Salesforce
- Marketo Measure Salesforce Package Installation and Set Up
- Salesforce Package Consolidation
- Connect Marketo Measure to Salesforce
- Best Practices for Marketo Measure CRM Package
- Marketo Measure Salesforce Objects
- Error Handling for CRM Exports
- How Marketo Measure and Salesforce Interact
- Marketo Measure Object and Field Taxonomy
- Marketo Measure Fields on Standard Salesforce Objects
- Page Layout Instructions
- Hiding Unnecessary Report Types
- Creating a Marketo Measure Profile
- Marketo Measure Permission Sets
- Recommended Salesforce Permissions for Marketo Measure Connected User
- Sandbox Testing
- Marketo Measure Insights (Canvas App)
- Channel Tracking and Setup
- API Connections
- Marketing Spend
- Advanced Marketo Measure Features
- Marketo Measure Discover UI
- Dashboards
- Discover Dashboard Basics
- New Discover Dashboard Guide
- Dashboard Data Visibility Policy
- Attributed Opportunity Dashboard
- Attributed Revenue Dashboard
- Engagement Dashboard
- Keyword ROI Dashboard
- Lead Velocity Dashboard
- Opportunity Velocity Dashboard
- Passport Dashboard
- Revenue Overview Dashboard
- ROI Dashboard
- Web Traffic Dashboard
- Dashboards
- Marketo Measure and Adobe
- Marketo Measure and Dynamics
- Marketo Measure and Marketo
- Marketo Measure Salesforce Reporting
- Marketo Measure Data Warehouse
- BI Report Templates
- Security and Compliance
- Marketo Measure Ultimate
- Miscellaneous
- Other Related Resources
- Marketo Measure Maintenance
- Marketo Measure Resource List
- Call Tracking Integration
- Difference between a Google Analytics Conversion and a Buyer Touchpoint
- Email Tracking Parameter
- Granting Salesforce Access to Marketo Measure Support
- Privacy Request
- Remove Marketo Measure Tracking Parameters from the Landing Page URL in Google Analytics
- Transitioning to Marketo Measure from Full Circle
- Other Related Resources
- Release Notes